Shopping in Georgia: Why Tbilisi Outlet Village Should Be Your First Stop
Plenty of people visit Tbilisi once and assume that they have nothing new to explore when they come back for the second. And, we’ve got to be honest: considering most lists of places to visit in Tbilisi tend to look pretty much the same, that assumption isn’t coming from nowhere.
And it’s fine that those lists rout everyone through Narikala and the sulfur baths because those certainly are unskippable for the first time visitors. But they aren’t the whole city. The old town is beautiful, but it's just one part of Tbilisi, not the sum of it. And with each year, Tbilisi expands and develops, with peripherals offering more and more entertainment and leisure, with more modern offerings.
One of the newest additions to the must-visit list is certainly Tbilisi Outlet Village, the first of its kind open-air retail space that aims to turn the experience of shopping in Georgia’s capital into a full day entertainment experience.
Here’s What to Do in Tbilisi Once You’ve Done the Obvious
Tbilisi rewards those who return for a second visit more than most cities its size. It’s a fast-changing landscape these days, and while sometimes that means losing old beloved spots, there’s also a silver lining of there’s always being something new to experience. A peripheral district that's filled in, an old Soviet building redeveloped from ruins into a leisure hub, something that wasn't on the map last time and now has everyone buzzing.
The historic center still anchors the trip and it likely always will, but there are more reasons to venture past it than ever. So it matters not, whether this is your first visit or you’re back for the second round, adjusting your itinerary to explore the old stones early and leaving the afternoon free for whatever the city has grown since will reward all.
So Where Should Your Afternoon Take You Now?
By the second or third trip, the more useful question is what to do in Tbilisi once the must-sees are behind you. The views from Narikala and Mtatsminda are still as impressive as ever, but people want a day with some give in it: instead of just museums and galleries with copious amounts of food and wine thrown in-between, now they want to balance the old with the new, the experiences they’ve gotten used to having in other European capitals.
Ten years ago, most of those weren’t really available, not yet. But these days all it takes is a 30-minute trip away from the center to see a Tbilisi the older guidebooks never covered.
Why It’s Worth to Set Half a Day Aside for Tbilisi Outlet Village
The whole place sits out in the open, laid out as walkable lanes instead of one sealed box, and that alone changes how the afternoon feels. You wander between stores at your own pace. When your legs want a break, the coffee's a few steps away, and the mountains are right there past the edge of the property. It's closer to ambling through a small town than grinding down a concourse. It’s a micro-Tbilisi, with all its charm but without the heavy traffic and chaos in the streets! That easy, everything-within-reach rhythm is what Tbilisi Outlet Village was built around, with the shops and the cafes sharing the same lanes so no one's hunting for parking between stops.
The design tells you straight off that this isn't a standard retail destination. The first outlet village in the Caucasus was built by people who cared about how it looked and felt. The Barcelona studio L35, the firm behind Spain's La Roca and Las Rozas villages, drew it up with Georgian architect Dodoshka Chubinidze. They pulled the look straight from old Tbilisi, with weathered stone facades and carved balconies, plus courtyards that could pass for the historic quarter.
Opening at the tail end of 2025, Tbilisi Outlet Village's brand selection already boasts more than 40 of some of the world's most famous fashion houses, including Tommy Hilfiger, Calvin Klein, Nike, and Adidas next to Lacoste, Guess, Furla, and Levi's, and there are dozens more coming.
The exclusive offers here aren't a seasonal teaser. They hold at a permanent 30% at the lower end and go up to as high as 70% off the regular tags. You never have to game the calendar; whatever's on the rail is already marked down the day you walk in. Stay a while. The staff lean into the unhurried Georgian hospitality the country is known for, the kind that treats a long, undecided browse as welcome rather than a problem.
What Else Does Tbilisi Outlet Village Offer? Gastronomy, Culture, Access
Here’s an advice: don’t rush through it, because a rushed hour doesn't do it justice. The best approach is to make it a half day. Visit after noon, once you’ve done your fair share of sightseeing and taking in the local culture.
We’d say the best time is right around lunch. It’s a Georgian outlet village, and while the model sits close to European standards, the Georgian touch does come through. Gastronomy is built in, not bolted on. There are multiple cafes and restaurants in Tbilisi Outlet Village where you can grab a coffee and a light bite, if that’s how you roll, but also a full-fledged multi-course meal of Georgian or international plates.
The hours are generous: the village is open every day, Monday through Sunday, 11:00 to 21:00, so there's no tight window to plan around. The outlet village sits about half an hour southeast of the center, an easy enough drive, with free parking when you arrive and tax-free for non-residents on the way out. Before visiting check the official website: if you time your visit right, there might be a live music event or a seasonal festival going on.
Set aside half a day and almost any Tbilisi itinerary gets better, the first-timer's and the been-there-twice traveler's alike. For anyone who figured they'd already seen the city, it's a great opportunity to recharge and stock up on wardrobe essentials (or souvenirs) with real discounts, with a good lunch or dinner attached.
